The fashion designer G-Star and Pop star Pharrell Williams presented at The Lincoln Center “Raw for the Oceans” a denim clothing line made out of recycled plastic taken from our oceans. The new innovative product was launched in the brand’s shops around the world. The project was born due to the desire to raise awareness on the devastating polluted state of our oceans and the harsh consequences threatening our planet. Since the project started they estimate they have collected 35 tons of plastic from Australian coasts in collaboration with several ecological groups. The coasts of Bali, New Zealand and Hawaii will be the next to join this initiative shared G-Star, Parley for the Oceans and Bionic Yarn
The Green Fashion 2014 edition was held between the 4th and 6th of September in Mexico, raising awareness about current lifestyle through sustainable fashion parades, roundtable discussions and a series of short films about the environment, in addition to a performance of street art with ecological paints, among other things.
Their garments are produced without harming the environment, maximising the resources in different areas and favouring disadvantaged people. Here is a selection of brands that produce garments under ethical / sustainable concepts
Project Pietá The garments are produced by prisoners in Lima. Using organic, natural and recycled materials. Each piece is unique, numbered and signed by the person who made it.
Everlane is outstanding the way the provided detailed information to their costumers on the products they offer from the exact manufacturing cost to the history of the factory that produced it and the suppliers used.
IX Style produces beautiful shoes and invests in providing clean water to children and communities. Through water filtration systems, rain collection units and wells. This project was built in Guatemala, yet children around the world benefited from it through international alliances.
Ace & Jig Bold, colorful, timeless sustainable clothing: perhaps this is the best definition for Ace & Jig. The creators work individually with weavers in India to create authentic handmade fabrics, produced with organic and recycled materials.
Pants to poverty is a lingerie brand maximizing the social, environmental and financial benefit in the areas where it is produced, distributed and sold. From farmers and factory workers in India to its costumers.
The White T shirt Co Only black and white basic tees yet an important detail characterized them: all are produced with 100% organic cotton. The company ensures that all production is done under the principles of ethic, social responsibility.
Angela Roi A handbag brand with vegans and ethical principles. Angela Roi’s products, do not use animal leather. With their initiative “Donate by Color”, costumers donate $5 for specific causes according to the color of the bag purchased.
Florenz develops an annual collection of handmade scarves, limited, numbered and produced with high-end materials.
Seila Estilistas STELLA JEAN Ethical Fashion Initiative Fall Winter 2014 2015
Eco conscious consumers take into account the environment for several reasons. The survey conducted by Tiendeo shows that they want to contribute to the conservation of natural resources and that this is the most important factor, 14% report that organic products taste better and that this influences their grocery shopping. A significant amount of consumers choose to buy products that respect the environment in order to support companies that make an effort for the preservation of our planet.
Ethical Fashion Show Berlin, firmly believes that ecology and ethics should be part of any innovation in the world of fashion, it is a fair aimed at those who care about the source material the and the process of production of the clothes they wear in their daily lives.