Environmental Awareness

The non-profit Sustainable Technology Education Project (STEP) defines eco-fashion as clothes“that take into account the environment, the health of consumers and the working conditions of people in the fashion industry.”

Clothes and accessories that meet such criteria are usually made using organic raw materials, such as cotton grown without pesticides. Eco-fashion doesn’t involve the use of harmful chemicals and bleaches to color fabrics and they are made by people earning fair wages in healthy working conditions.

With the eco-fashion industry still in its infancy, the main responsibility at the moment lies with clothes manufacturers and fashion designers, who need to start using sustainable materials and processes.

Ethical Fashion

 A short documentary film which focuses on environmental awareness with fashion as its core topic.

Fashion is a part of our culture our society our identity. How does fashion respect our home, planet Earth?

Atelier Tammam is a small traditional couture atelier (fashion studio and showroom) based in the heart of Bloomsbury, central London. They specialise in hand crafted, hand made, high quality bridal and evening wear.

Lucy Tamman tells  us about their environmentally friendly practices such as planting a tree per each gown they produce, working in a fair trade basis and ensuring an ethical source chain while selecting only natural fabrics for her designs.

Tammam is a label with design and style at its core they offer gowns that have been made by expert craftspeople treated ethically, using sustainable materials including vegetarian peace silks and vegan alternatives. The often recycle vintage laces and fabrics and up cycle some modern materials. Tammam is a multi award winning designer label, a trailblazer of modern production and sourcing practices while staying true to the crafts of dressmaking, creative pattern cutting and hand sewing.


Natural Fabrics…

Natural fabrics are made from animal and plant fibers. Fabrics made from animal fibres are wool, silk, and suede. Cotton, linen, hemp, ramie, jute, bamboo and pina are derived from plants.

Wool is made from the coats of sheep, goats, llamas, alpacas, and rabbits.

Silk is made from the cocoons or silkworm.

Cotton is derived from cottonseed pods.

Linen is made from the stalk of the flax plant.

Hemp, ramie and jute are also made from the stalks of the plants.

Bamboo is made from the pulp of bamboo grass.

Pina is made from the fibers of long pineapple leaves.

Natural fabrics are more costly to purchase, but the higher price will pay off in the long run. Instead of wearing out, these fabrics wear in and with every wash they become more comfortable to wear. Plus every time the natural fabrics are washed the fabrics become stronger as the fibers continue to interlock with each other.

Natural fabrics drape and fit better. They are far more comfortable to wear than synthetics. They are better for the body because they help the skin to breathe properly, absorb perspiration, help reduce body odor and normally do not cause allergic reactions.

Those with allergies, eczema or dermatitis are better able to handle natural fabrics much better than synthetics which can cause all kinds of skin irritations and allergic reactions. The only natural fabric they may not want to wear is wool. Wool is great for warmth, but when worn next to the skin can cause skin irritations and itching.

Last but not least, natural fabrics are better for the environment because they are 100% biodegradable, and they don’t deplete the earth of its natural resources

According to Earth Pledge, a non-profit organization (NPO) committed to promoting and supporting sustainable development, “at least 8,000 chemicals are used to turn raw materials into textiles.

and 25% of the world’s pesticides are used to grow non-organic cotton. This causes irreversible damage to people and the environment, and still two thirds of a garment’s carbon footprint will occur after it is purchased.”

Conventionally grown cotton uses approximately 1,800 gallons
of water for 1 pound of non- organic cotton with disastrous consequences on the environment. Furthermore, non-organic cotton is also the cause of many irreversible health diseases among cultivators, especially allergies.

On the contrary, organic cotton is grown using methods and materials that have a low impact on the environment. Organic production systems replenish and maintain soil fertility, reduce the use of toxic and persistent pesticides and fertilizers, and build biologically diverse agriculture. Third-party certification organizations verify that organic producers use only methods and materials allowed in organic production.

Moreover, organic cotton allows small producers to live from their work since the price of organic cotton does not depend on the global market prices. The price of organic-cotton is 20% more than conventional cotton.

Plant a tree


A group of individuals, researchers, social activists who have joined hands together on a mutually agreed harmonious mission to ‘Plant a Tree India for the noble cause of conserving environment Mother Earth. As the deforestation practices for the developmental cause has increased urbanization and the land have no alternative but to be beaten in terms of forest cover.

We are continuously destroying the harmony of nature which is adversely affecting wild life, forest and the ecological equilibrium on the earth and of course as a consequence even sustainability of our life on earth.

‘Plant a tree India’ as a young and a visionary project of ‘Innovative Foundation for India’ provides best possible assistance and support to the individuals, companies and any other institution or organization in making their steps towards conservation of environment; chiefly through plantation in the Himalayan regions.

Their mission is to rejuvenate the legacy of sustainable development that has been persistent in the Indian culture from centuries…which always stressed over the harmony of life with the nature for the better living of one and all.

It is  believed that this can be solemnly achieved by a plantation campaign with people’s participation. It’s true that planting single a tree in the mind and heart of an individual can bring and save several thousands of trees on the ground.

We know that with this vision and faith we shall make a remarkable change serving the Mother Nature for securing sustainable life for all of us.

9.5 billion………For year 2050 this is the estimated world’s population, which is soon going to reach the mark of 7 billion at the end of the year 2011. This estimation of world’s population is very important in context of India, as our country shares about 16 percent of world’s population and 15 percent of its livestock but just 2.4 percent of its land area and only 1.7 percent of its forest cover.

According to facts India’s annual population increase is equal to the total population of Australia. The pressure of the development and even more the pressure of rapidly growing population has become very high matter of concern for all of us as; now we have created immense pressure over all our natural resources which are rapidly decreasing with passing days and becoming scarce.

Increasing pressure of population and development verses rapidly decreasing rate of natural resources has left us in big state of dilemma where sustainability of life on earth for all of us is agonizing issue.

Here consider few more facts form some reports which states that in the year 2050 there’s going to be at least 200 millions of climate refuges around the world. Taking this fact into considerations we can easily imagine about the situation of our country by 2050 which shares largest population in the world.

All the facts and figures ever given over environmental degradation just point outs towards one basic fact that there is something very wrong with our living habits. We are not at all in the harmony with the nature… well not any more now. We are actually not consuming the natural resources but in fact we are exploiting them to a large extent. This exploitation of natural resources has acted as a catalyst in the degradation of earth’s life. Clearly our rate of exploitation of natural resources is 1000 times more than earth’s ability to rejuvenate them.

So it’s all true that we have created imbalance and a great threat to sustainability of life on earth through our irresponsible habits and activities as a consumer. In the words of leading environmental activist and Former US vice president Al Gore, “Environment conservation is really not much of a political issue but it is actually a moral issue”

India as a country is blessed with a rich ecological resources and just before last century we were living almost an independent life where most of our requirement was fulfilled through indigenous means. But increasing rate of degradation of natural resources and rapid increase of population has harmed it severely. We just cannot follow the western model of development because our need and values are much more different in many terms.

In our country environmental imbalance started when we started exploiting ecology of our two major natural weather and water control towers, first one is the Himalaya and second is the Western Ghats of our country. Himalayan regions and Western Ghats plays key role in nurturing life in our country but with each passing day ecological health of these regions has degraded severely and that has created threat to our very own existence.

From past century the behaviour of monsoon in India has been very volatile and caused many major droughts and floods. Large part of Indian Territory comes under threat of major soil erosion, North India is highly sensitive towards landslides and Eastern India is also prone to major floods and also in south and west we are losing our coastal sides. Consequences of environmental degradation are taking place in the large section of India.

In making any efforts towards the development we first need to learn that environmental conservation is very important aspects of sustainable development. Sustainable development as defined, “The Development that meets the need of present without compromising the ability of the future generation to meet their needs”. A development is a development in its true sense only when it’s sustainable one.

In Working towards the mutual goal of sustainability through environment conservation it’s essential that we all should make commitment to ourselves towards conservation of fragile and diverse ecologies like Himalaya ecology.

It’s is all true that we all are going through greatest conflict of our History but its better if we don’t make any mistake by taking nature against us in this conflict but instead nature is supporting us through making regular warnings.

Truth is we are facing ourselves, we are standing against us…. and it’s only us who can save ourselves.

Humans have the strength that cannot be measured, whether its destruction or it’s towards the conservation. All we need to do is to grow our perspective and make certain shifts in it. It’s us who still can create the legacy of sustainable development once again, for ourselves and for our future generations.

But here we have to remember the ultimate truth…that time has its own limits and has its own measures… So we should not make any mistake about it and accept the fact that we are not left with much of time to start working towards environment conservation as if it’s now then it’s never.

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