I believe you have a vision that must be known, seen and heard by all…
I believe a dream can be expressed in a single image…
I believe we have the tools to move hearts and generations and to change the world…
I believe the time is now and the place is here
I believe every artistic creation is the creation of a new reality which encourages people to change their perspective and look at the world differently…
I believe that as creators we question and challenge reality provoking change…
Indie Film Distribution
Audience/Target audience It is vital that you know inside out who would like to watch your film, who would love watch your film? And how you would you reach out to them? List 5 groups. Invent creative ways of attracting your core audience to the product you know they are going to love. Your film is unique, or at least it has one or more elements of uniqueness to it. Use these elements to connect with your audience. HEKATE Film Works self distribution management bases Customised Distribution Strategies on Target Audience and Core Audience Analysis.
- Who is your target audience?
- Where is your target audience located?
- What are their interests?
- What would you like them to think about your film?
- How will you attract them to your film?
- What other films similar to yours are they watching?
- Are you targeting individuals, groups or communities?
- What’s their age?
- What’s their gender?
- What’s their income level?
- Where do they go to find the products they like, use, want?
- What is their family situation? Married? Children?
- Will they want to spare the money to obtain your product? Why?
- What about your product is most appealing to your audience?
- What do they dislike and like in general?
- Are they regular followers or will this be a one off sale?
- Are you looking to attract new fans or just maintaining your existing fans?
Answer these questions specifically and broadly. If you don’t have all the answers do your research. Have this analysis done for each of your films. It is key to determine if you are going to offer products that attract the general public and different audiences depending on your project, or if you are a brand leader with a defined style who maintains a core specific audience.
Digital Rights can be complicated when handling because they often overlap. For instance the digital rights home video distributors want may conflict with the digital rights required in the TV deal which may conflict with the rights needed by Netflix or similar platforms. More companies make money from digital downloads. The notable exception is. Filmmakers must carefully structure deals, which include digital rights making sure they are complementary.
The Value of TRUE FANS: Filmmakers connect with viewers online and at screenings, your build direct relationships with your fans and thus creating core personal audiences for your films. Filmmakers with a website can turn visitors into subscribers, subscribers into purchasers, and purchasers into true fans who can contribute to new productions. Your fans learn that by purchasing your DVD they help you advance in your career and make more movies.
Film Distribution Strategy
Depending on your goals as a filmmaker/producer you need to define a distribution strategy. It is important to know what are your aims; a career launch, to raise funds for your next project, industry networking, to build a large fan based platform, to make an impact in the world.
Planning your distribution strategy at an early stage is vital.
Theatrical release, film festival touring, national television, self-distribution of home/community DVD, educational distribution to universities and colleges, strategic screenings, partnerships with NOGs and non-profits, reaching activists groups who connect with your film.
Know what you want from your project, be clear about your film’s qualities and unique attributes. Identify your potential audience. Use your resources (time/money) wisely 50% goes to making the film the other 50% must got to marketing and distribution.
At Hekate Film Works we can assist you with the release of you film putting at your disposal marketing, press and publicity, event planning and programming and various forms of distributing your film to large audiences depending on your goals.
There are nearly 3000 international film festivals worldwide, with a potential audience of over 800,000 people. Festivals provide industry networking opportunities, in occasions, large cash prizes, worldwide travel experiences, some of the most important festivals (Cannes, Sundance, Toronto, Venice, Rotterdam, Tribeca, Berlin) provide a kick start for your career launch.
You also find invaluable seminars and master classes.
HECATE helps you determine the festivals are best suited for you project. We free you from the time consuming task of filling submission forms while maximising your chances of exposure in festivals and film markets with over 50 festival submissions with your Diamond Package.
Your press kit is your fundamental “sales kit”; film stills, poster, trailer, cast and crew bios, film synopsis, tagline, press releases, anecdotes etc. It is wise to gather the material for you press kit during production and post production. We can help you improve your press kit, designing outstanding posters, trailers, website, you “Making of” video, merchandise, this will aid you in sell your film. We look after your film’s IMDB page.
We use our network to publicise your film. With our service management you are subscribed to one of the top Press Release distribution services. We write weekly press releases about your film and distribute them in the Internet. We contact industry journalists and publications directly to let them know about your film news.
With our growing Social Media network with an audience of over 50,000 we promote your film in Twitter, Facebook and YouTube. We believe in creating a Social Media Buzz that ensures people know about your film. We run sponsored ads with your trailer and film stills throughout the duration of our Distribution Service.
Once we determine your theatrical release or your community venue screening tour strategy, we organise every detail for all distribution related events, from programming venues to DVD and merchandise production to promotional parties and special screenings.
There are diverse ways of selling your DVD. After carefully assessing your project and its potential we create your DVD sales strategy. This can involve distribution on different platforms, such as educational, non-profit, NGOs, online DVD store, retail stores and sales at events.
International Sales Agent
Our International Sales Agent Service is exclusive to feature films with great sales potential; included only in our Diamond Package. We charge 20% commission on sales. We pitch your film/project to TV Broadcasters and Exhibitors around the world. We ensure that the right people come to your screenings.