LoveSpellV Poem Collection 100% Organic Cotton Sports Wear

Art & Culture, Eco Fashion, Fashion

In my effort and commitment to “Switching to Eco” I have created a 100% Organic Cotton and 100% Environmentally Friendly Clothing line which I’m loving! Are you loving it too?

Active/Sports wear for kids, men and women! Join me and 1000s of Eco Conscious fellow citizens of the planet and switch to Eco.

Take a sneak peak into  The New LoveSpellV Poem Sports Wear Collection

The Love Spell Poem:

Love Spell Poem from the Short Film ‘She Moon Experimental’ Poem by Sylvia Love Johnson, Music by Tim Bond  Voice: Rebecca Lacey Poem Printed on LoveSpellV Sports 100% Organic Cotton Clothing Line

According to Earth Pledge, a non-profit Organisation (NPO) committed to promoting and supporting sustainable development, “at least 8,000 chemicals are used to turn raw materials into textiles and 25% of the world’s pesticides are used to grow non-organic cotton. This causes irreversible damage to people and the environment, and still two thirds of a garment’s carbon footprint will occur after it is purchased.” read more…

With the eco-fashion industry still in its infancy, the main responsibility at the moment lies with clothes manufacturers and fashion designers, who need to start using sustainable materials and processes  read more 

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Read more Eco and Eco Fashion News… 

Horst: Photographer of Style

Art & Culture, Fashion

Victoria and Albert Museum, London, 6th September 2014- 4th January 2015

‘Your photographs are sheer genius and delight my soul … each one is perfect by itself.’ Main Rousseaur Bocher (1890-1976)

These were the words expressed by the famous haute couture designer, decades after Horst P. Horst (1906-1999) produced his most acclaimed photograph Mainbocher Corset (1939). The picture, erotic and mysterious, reveals the photographer’s classical sculpture influences.

One of the greatest fashion photographers of the 20th century, Horst P. Horst, captured the image of Hollywood’s brightest stars “the new royalty” during the 1930s, amongst them where Rita Heyworth, Bette Davis, Vivian Leigh, Noël Coward, Ginger Rogers, Marline Dietrich and Joan Crawford. During the Post war period, he photographed every First Lady of the USA.

mainbocher_corsetMainbocher Corset (pink satin corset by Detolle), Paris, 1939. © Condé Nast:Horst Estate

mainbocher_corsetMainbocher Corset (pink satin corset by Detolle), Paris, 1939. © Condé Nast:Horst Estate

A major retrospective featuring a total of 250 images from all stages of his highly influential 60-year career, is on display at the Victoria and Albert Museum, London. The exhibition celebrates Horst work at the heart of the fashion industry in Paris and New York. It uses a selection of Haute Couture garments, film, and magazines, offering an exciting insight into the world of glamour that surrounded the life of the visual artist.

The German born American citizen was the creator of more than 90 Vogue covers and collaborated with Coco Chanel for several decades. Photography, design, theatre, fashion, art and high society were the world he inhabited, while he played and important role in shaping the photographic aesthetic of his era.
Acclaimed for his dramatic use of light he became one of the first photographers to perfect new color techniques in the 1930s.
The exhibition displays vintage photographs from the archive of Paris Vogue alongside garments by Channel, Lavin, Molyneux and Vionnet.

The Surrealist art movement looked into ways of interpreting the life turning to dreams and the unconscious for inspiration and expression.
During the 1930s Surrealism left its radical avant-garde roots to serve for the transformation and innovation in the fields design, fashion, advertising, theatre and film.
Horst’s photographs of this period feature mysterious, whimsical and surreal elements combined with his classical aesthetic. The exhibition explores his studies and collaborations with Salvador Dali and Elsa Schiapareli.

Victoria and Albert Museum, London 6 de septiembre al 04 de enero

“Tus fotografías son pura genialidad y deleitan mi alma … cada una es perfecta en sí misma”. Main Rousseaur Bocher (1890-1976)

Las palabras expresadas por el famoso diseñador de alta costura, décadas después de Horst P. Horst (1906-1999) produjese la aclamada fotografía “Corsé Mainbocher” (1939). La imagen, erótica y misteriosa, revela las influencias de escultura clásica en el fotógrafo.

Durante la década de 1930 Horst P. Horst, fotografió a las estrellas más brillantes de Hollywood ” la nueva realeza “, Rita Heyworth, Bette Davis, Vivian Leigh, Noël Coward, Ginger Rogers, Merlin Dietrich y Joan Crawford. Durante el período de la post-guerra el fotógrafo captura la imagen de cada una de las Primera Dama de los EE.UU.

El ciudadano estadounidense de origen alemán fue el creador de más de 90 portadas de Vogue y colaboró ​​con Coco Channel durante varias décadas.

Aclamado por su uso dramático de la luz se convirtió en uno de los primeros fotógrafos en perfeccionar nuevas técnicas de color.

Durante la década de 1930 el movimiento de arte surrealista dejó sus raíces radicales de vanguardia para ponerse al servicio de la transformación del diseño, la moda, la publicidad, el teatro y el cine. La exposición en al VAM explora los estudios y colaboraciones de Horst con Salvador Dalí y Elsa Schiapareli.

Bijou Karman: Moody and Beautiful

Art & Culture, Fashion

Los Angeles based talented illustrator Bijou Karman leaves us wondering about the lives of her inspirational characters. The artist works for brands such as of Comme des Garcon, Marc Jacobs or Marni. Her unique stylish fashion illustrations send us into a world we long to discover, her girl characters wearing interesting outfits and posing with mysterious moods and attitudes; they are adventurous, dreamy and melancholic.
Her work inspires a line of thought defining ‘art’ it reminds me the necessity we have to be participant in art, be it by creating it or admiring it, less we become passive in growth and reluctant in awareness thus neglecting our true potential as people.
Reality affected by art turns into a new reality. Art offers new ways of seen the world. From a different perspective new behavior patterns are proposed. Through art, our relationship with reality is open to questioning and doubt thus change and innovation.

El talento de la ilustradora de Los Ángeles Bijou Karma, nos inspira dejándonos intrigadas con sus personajes. La artista ha trabajado para firmas como Comme des Garcon , Marc Jacobs o Marni entre otras. Sus ilustraciones, únicas, nos trasladan a un mundo que anhelamos descubrir. Las chicas que dibuja, son cautivadoras, con sus trajes interesantes, estados de ánimo y actitudes misteriosas; aventureras, soñadoras y melancólicas.

El trabajo de Bijou inspira una línea de pensamiento que define el ‘Arte’, nos recuerda la necesidad que tenemos de ser participes el mismo ya sea mediante la creación o la admiración, a menos que deseemos permanecer pasivos en nuestro crecimiento y dejados en la toma de conciencia, descuidando así nuestro verdadero potencial como personas.

El arte proponen nuevos patrones de comportamiento. A través del arte, nuestra relación con la vida está abierta a la inquisición y la duda por lo tanto al cambio y la innovación.

Artist Dina Lynnyk

Art & Culture

Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the “play-it-safe”, the creatures of the commonplace, the slaves of the ordinary. – Cecil Beaton.  Experimentation is the key component to innovation. The visual artist, Dina Lynnyk, based in Kiev, Ukranine, used different elements from designer collections to created this inspiring graphic collages. Dina finds hidden beauty in the expression of complex moods with her fashionable and striking portraits. In her vimeo teaser videos we further appreciate her polifacetic  artistic range.


What’s your inspiration?

  Dina Lynnyk

Old movies of Kronenberg, Bergman, Lynch and many other cool artists of cinematography serve as a great source of inspiration for me. When I’ve found out that daughter of Kronenberg made a shooting with model Lili Mcmenamy wearing one of my dresses from SS14 collection of It’s me brand for Vogue Ukraine I had this amazing feeling of happiness like I’m a kid again!

Dina Lynny14

What do you want to express with your art?

Sometimes I feel like making my collages is a chance to have a conversation with myself. I’m looking for a beauty in ugly things, I’m trying to solve my physiological problems creating art pieces. It’s just happy and funny coincidence that people enjoy observing my psychotherapy process.

Dina Lynny13

What’s your favourite art piece and why?

It’s hard to pick just one piece. I really love a collection devoted to Raf Simons. While creating it I was thinking about Raf Simons, his aesthetics, his attitude to the world. I’d really like him to see them and make a nice notice or give an evaluation – that would give me a bunch of energy!

Dina Lynny12

What is your biggest ambition?

I want to be appreciated by honored and valuable for me personally character from the art and fashion world.

Dina Lynny11

How did the portrait collages idea came about?

Oh, it was absolutely spontaneous! I was playing with pictures in photoshop and I decided to recreate their owners identity by replacing parts of faces from other people.


“Sea atrevida, diferente, poco práctica, ser cualquier cosa que afirme la integridad de propósito y la visión imaginativa contra los ‘voy a lo seguro’, las criaturas de los lugares comunes, los esclavos de lo ordinario”. – Cecil Beaton. La experimentación es el componente clave de la innovación. La  artista visual Dina Lynnyk, de Kiev, Ucrania utiliza diferentes elementos de las colecciones de moda para crear estos inspiradores collages gráficos. Dina encuentra la belleza escondida en la expresión de complejos estados de ánimo en sus retratos. En sus videos de vimeo apreciamos aún más su amplia y polifacética gama artística.


¿Cuál es tu inspiración?
Dina Lynny10
Las películas antiguas de Kronenberg , Bergman , Lynch y muchos otros artistas  de la cinematografía me sirven de gran inspiración . Cuando me he entere de que cuenta de que la hija de Kronenberg hizo un rodaje  con la modelo Lili McMenam y llevaba uno de mis vestidos de la colección SS14 de la marca ” Soy Yo”  para Vogue Ucrania tuve una increíble sensación de felicidad como si yo fuera una niña otra vez !
¿Qué es lo que quieres expresar con tu arte?
Dina Lynny9
A veces me siento como hacer mis collages es la oportunidad de tener una conversación conmigo mismo. Estoy buscando la belleza en cosas feas , estoy tratando de solucionar mis problemas fisiológicos creando estas obras de arte. Es una feliz coincidencia feliz  y muy divertido que la gente disfrute observando mi proceso  psicoterapia.
¿Cuál es su obra de arte favorita y por qué ?
Dina Lynny8
Es difícil elegir una sola pieza. Me encanta una colección dedicada a Raf Simons . Cuando la cree  estaba pensando en Raf Simons , su estética , su actitud hacia el mundo. Realmente me gustaría que la viera  y que hiciera algún comentario o me diese una evaluación – me proporcionaría un montón de energía!
¿Cuál es tu mayor ambición?
Dina Lynny7
Quiero ser apreciada,  y valiosa para mí personalmente y como un personaje del mundo del arte y la moda.
¿Cómo surgió la idea collages retrato?
Dina Lynny6
Oh , fue absolutamente espontáneo ! Estaba jugando con fotos en photoshop y me decidí a volver a crear la identidad de los  propietarios reemplazando partes de sus caras.



Natural Fabrics

Natural Fabrics

Eco Fashion, Fashion

SJ Eco Theme

Organic Cotton: It’s cropping up everywhere. Conventionally grown cotton uses a huge amount of pesticides and is one of the most chemical-laden crops in the world. Supporting the organic cotton industry a much needed green step for your own health and for a economy and a method of agriculture that’s good for the planet.”

However if the organic cotton you purchase isn’t also assured to be fair trade, or is processed using conventional dyes, or treated with chemicals such as formaldehyde to keep it from wrinkling on its trip overseas, the garment leave a large footprint on the earth.

Art’sMagic colourful garments are coloured using natural or vegetable-based dyes and bear the label  indicating the product is certified organic, sustainable, and eco-friendly.

Silk:  Silk is inherently natural because it’s made by silk worms, not chemical-based synthetic processing. But there’s a drawback: vegans don’t wear silk because to get at the silk fibres, the silk worms are thrown in a vat of boiling water.  Find the new generation of the fabric: peace silk or vegan silk  (it’s always clearly labeled). This kind of silk is made from the worm casings gathered only after the moths have emerged and moved on. Also try looking for silk that’s been dyed naturally and made as close to home as possible.

Bamboo: Bamboo is easy to grow without pesticides and is quick to replenish itself.  Bamboo fabric is naturally antibacterial and repels odour. It’s when the processing starts that it potentially loses its eco status: “Bamboo can be beautiful, and is a very soft fabric, but there’s a chemical component to the manufacture that’s toxic.

Polyester: Regular polyester is made from petroleum, which is a byproduct of processing oil, and far from eco-friendly. While it still requires heavy processing, companies are now finding ways to create polyester out of recycled plastic bottles or even recycled polyester fabric. Polyester is likely greenest when it’s vintage: second-life boutiques.

Lyocell: This is the generic name for the Tencel brand. It’s made from wood pulp, so it’s both biodegradable and recyclable. Producing this fabric involves less emissions, energy, and water usage than other more conventional fabrics, and it doesn’t get bleached, either. Plus it’s naturally wrinkle-free. Not all lyocell fabric is made from sustainable wood, check labels carefully, always try to find a products that have been dyed with a low-chemical or vegetable colourant.

Soy Fabrics: Soy fabric is made from the byproducts of soy oil processing and is a good option for underwear and bras because its long fibres make it soft and silky. Always check that your soy fabric is certified organic, sustainable, and eco-friendly. Also check you aren’t getting a less-eco “soy blend” that includes polyester and inorganic cotton in the mix.

Hemp: Hemp has been touted as the ultimate eco-friendly fabric because it requires no chemicals to grow. It’s also extremely versatile, and can be used to create strong, sturdy fabrics – such as rope –  or soft, delicate items. Hemp is unfortunately not very well regulated, which means there’s little monitoring of the chemicals the crop may have come in contact with or where it was grown.

Cashmere: As anyone who has ever caressed a cashmere cardigan knows, the fabric is luxurious. The fibre comes from combing out the under-hairs of Kashmir goats, a breed native to the Himalayas but now raised worldwide. Perhaps best of all from en eco-perspective, it’s also long-lasting. However, cheap cashmere has become popular but to keep its price down, has probably been treated with chemicals and dyed with carcinogenic dyes, so be wary of such inter. It may also be blended with other fibres, such as polyester. A truly green cashmere garment is one of the most eco-friendly wardrobe items.

Linen: True linen is made from flax, a crop that requires very little pest-controlling chemicals. It’s also best when it’s a little wrinkly. Look for linen in natural shades, or dyed with natural dyes. Try to purchase linen that’s been made by an eco-certified clothing or fabric company. Watch out for linen blends or cheap, chemical treated garments.

Alpaca: Alpaca sheep don’t require insecticides to be injected into their fleece, are fairly self-sufficient, don’t need to be treated with antibiotics, and don’t eat very much.  Alpaca wool is also long lasting, which may help make up for the fact that the alpaca product you buy will likely be imported.

Ingeo: This is a new fabric made from fermented plant sugars, usually derived from corn. This is actually one of its pitfalls; since conventionally grown corn leaves a particularly large eco-unfriendly footprint via pesticides, water use, and land hogging. But making Ingeo requires almost half as much energy as it does to make cotton, even organic cotton, which gives it some advantages.

Organic Cotton Eco Fashion

Eco-Fashion Magic Clothing Line Launch

Eco Fashion, Fashion, Films


Join our VIP list for  free! Insert your name and email,  to receive news about our launch date and the gifts you can win…

To View more designs click here  Full Collections High Quality, Highly Eco-conscious! We are launching our new Line Soon! meanwhile join us to be in our VIP First Clients list. With rewards and promotions for life. We shall be selecting two email winners from our VIP First Clients list, per week, during  entire  year 2014. Winners will be able to choose a garment from our collections as a gift. Additionally we shall reward our VIPs throughout the year with different gifts.  Scroll down to see some of our gifts. We shall add new  gifts every month.

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  • 12  50% discount vouchers, one per each month of the year.
  • A customised Art’s Magic Kids gift basket, containing  4 T-Shirts 2 hoodies and other surprises for your children .

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  • A LoveSpellPoem Collection Set.

Organic Cotton

  • The GOTS (Global Organic Textile Standard) certification assures the purchaser that from processing to manufacturing, sustainable practices are used.
  • The World Health Organisation estimates 20,000 deaths annually due to pesticide poisoning in developing countries.
  • Eco- Fashion is rapidly moving in, although at its beginnings is just a matter of time before switching to organic becomes the norm and expected from all clothing manufactures, labels and designers.
  • Our unique clothing brand is committed to preserving the environment with 100% Organic products.
  • A field must remain pesticide-free for three years and cotton harvested by international organic standards in order to be certified organic.
  • Organic cotton farming has a lower carbon footprint than traditional cotton farming; it uses less energy and fuel, emits fewer greenhouse gases into the air and reduces water consumption and toxic run-off.
  • Organic farmers forgo the use of pesticides to control harmful insects, and instead use beneficial predator insects and old-fashioned techniques such as trap cropping to lure insects away from the cotton.
  • Covering crops with leguminous matter and implementing crop rotations sustain fertility and keep the soil healthy and nutrient rich. Organic cotton farmers use traditional mechanical devices such as hoes and flame to remove weed.
  • Organic cotton is typically hand-harvested and often hand-spun. This fabric’s production is on the rise and, according to the Organic Trade Association, comprises 0.76 % of global cotton production.
  • The eco-friendly status of cotton can easily be displaced once the finishing process begins, as certain companies inevitably end up bleaching or dying the fabric, creating a product that is toxic and anything but eco-friendly.
  • Regular cotton is the most pesticide-dependent crop in the world, accounting for 25% of all pesticide use. These chemicals are taking a toll on our environment and human health as a whole. Every T-shirt made of conventional cotton requires ¼ pound of harmful chemicals.
  • According to the USDA, in one year alone over 50 million pounds of pesticides were used on U.S. cotton fields. These pesticides deplete the soil and pollute watersheds.
  • Organically raised cotton is gradually winning over new ground both on the farm and in the marketplace. No toxins or synthetic fertilizers are used. Organic cotton is produced without the use of harsh chemical bleaches or dyes, or genetically modified organisms.
  • Our organic cotton is dyed with low-impact dyes. Without the use of toxic hydrogen peroxide nor the use of chlorine bleaches to pre-treat our organic fabric.
  • Organic cotton naturally wrinkles. Organic cotton naturally shrinks when washed and dried, which is why our products are sized to compensate shirking.

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Ethical Fashion

Eco Fashion Designs 100% Organic

Eco Fashion, Fashion

Sylvia Love Johnson has just began the Pre-Launch campaign for her new clothing line. The brand Art’s Magic & LoveSpellV is committed to the environment  with 100% organic cotton and natural base dyes quality, sound and healthy fashion wear.

According to Earth Pledge, a non-profit organization (NPO) committed to promoting and supporting sustainable development, “at least 8,000 chemicals are used to turn raw materials into textiles and 25% of the world’s pesticides are used to grow non-organic cotton. This causes irreversible damage to people and the environment, and still two thirds of a garment’s carbon footprint will occur after it is purchased.”

Conventionally grown cotton uses approximately 1,800  gallons of water for 1 pound of non- organic cotton with disastrous consequences on the environment. Furthermore, non-organic cotton is also the cause of many irreversible health diseases among cultivators, especially allergies.

Check out the pre-launch in Facebook

100% organic cotton eco fashion

Eco-friendly fabrics enhance your life in many ways, they are irritant-free, naturally breathable, and hypoallergenic, better and lasting quality. Extra Comfort and knowing that we are helping preserve the environment are good motivations to switch to organic. It is wise to know about sustainable fabrics so that we make the right choices when we shop.

Join our VIP Client Email list:  Eco-Fashion Magic Clothing Line Launch: Join our email list for NEWS, Gifts and More

To produce organic cotton the crops are grown using eco-conscious methods and materials that have a low impact on the environment. Organic production systems replenish and maintain the soil’s fertility, the cotton is grown without the use of toxic and persistent pesticides and fertiliser. The ultimate goal is to build a biologically diverse agriculture.

Different certification organizations verify organic productions. In addition,  organic growth regulations prohibit the use of genetically engineered seed for farming. Organic farming practices cultivate and enrich the land.

Regular cotton uses a vast amount of chemical pesticides and fertilizer: a third of a pound for just one nonorganic cotton t-shirt.

As the textile Industry adapts and manufacturers and retailers commit to research and produce environmentally sound and healthy garments, the consumer is left with the task of finding and deciding which natural fabrics are right their families.

100% organic cotton eco fashion

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100% organic cotton eco fashion

Ethical Fashion


In the search for our characters, who decisively are “society’s trends interpreters” we met  face to face with  the actual cultural trends enveloping nowadays; environmental awareness, global warming, sustainability, energy efficiency, carbon pollution, environmentally friendly activities, water rights, solar energy, fair trade, fair employment, poverty, famine, humanity’s grand challenges.  In the times we live, our society is most concerned with the preservation of our planet. Recycling, becoming aware of environmental initiatives, education on the preservation of Mother Earth and her resources, respect for the animal and the plant kingdoms. Feeling connected with nature and taking care of our home.  This is the trend of the moment, therefore finding a fashion designer who reflects this trend was not a difficulty, but it is surprising to see how many other designers ignore this socially driven movement.

Ethical Fashion